I recently sold a story to The Guide magazine, which was about the first “Out and Proud LGBT Brewery,” the Hillcrest Brewing Co. in the Hillcrest neighborhood in San Diego, CA. When it is officially published (I’ve sent in the copy), I’ll post it here and comment further. Regardless, I’m proud of this piece and to whom I sold it because I do believe that the craft beer community is a community that thrives on experimentation, creativity, and artfully-crafted products. Moreover, I also think there’s a crossover appeal. Which brings me to my next article, which I’m currently shopping around.
Like most Americans (statistically), I spend at least three hours – usually more – of my Sunday afternoons watching football. We’re inundated with commercials for what I’ll call “crap beer.” I can’t imagine anyone getting offended with that statement because it’s like eating a hamburger at a fast food chain: no one is going to claim it’s of any real quality. That being said, I’m fascinated with craft beer’s growing involvement in sports. Many stadiums now house taplines solely for local craft beer, from Sam Adams in Boston to Bell’s in Michigan.
I’m finding this fascinating for two reasons: (1) I find the beer crowds, of which I am a part in my role as a blogger on Review Brews, to be different than sports crowds. More artsy than sports. And (2) Beer and it’s consumers dominate the market in sports. I have numerous examples of this. We rarely head into a football game drinking White Zinfandel. However, the athletes themselves don’t appear in any advertisements.
And I’ve been wondering about these things. Any ideas?
- Question of the Day: What’s the appeal of craft beer and local breweries? (mlive.com)
- Fake Me Out at the Ballgame: “Craft Beer Night” Sponsored by MillerCoors (beerandwhiskeybros.com)